Dyson V11 Display Advertising
I led the display advertising initiative for the launch of the new Dyson V11 vacuum cleaner.
I storyboarded and prototyped 5 ad routes which each targeted different audience sub-groups. Each route was designed in rich media, animated and static formats.
I handed my designs to the development team and oversaw their process bringing them to life before the final ads went live on Google Ads on launch day.
