Dyson V11 Display Advertising
Web Display Advertising
Client
Dyson
Studio(s)
In-house
Role(s)
Design Lead
Type
2D, Advertising, Web
Cleaned up nicely
I led the display advertising initiative for the launch of the new Dyson V11 vacuum cleaner.
I storyboarded and prototyped 5 ad routes which each targeted different audience personas. Each route was for rich media, animated and static formats.
I handed my designs to the development team and oversaw their process bringing them to life before the final ads went live via Google Ads on launch day.
“Can’t recommend Zu highly enough. He’s a creative in the truest sense of the word, with a passion for craft, deep conceptual thinking and executed with genuine diligence and care. Not to mention he’s a top human being.”