Jeem Journal: New Hope
Promo Film (2021)
Client
Jeem Life
Studio(s)
Solo
Role(s)
Designer, Animator, Music, SFX
Type
2D, Product, Social
New year, new hope
Given the challenging year of 2020, Jeem wanted to deliver a hopeful message extolling the power of gratitude as part of their New Year campaign.
Deciding on a hand-drawn style, we used my storyboard drawings as style-frames and honed the aesthetic directly in production. Finally, I designed the sound and scored the piece.
Jeem also wanted to release a motivational 'Resolutions Guide' for the new year, which I created in two forms: a PDF and Instagram carousel post.
Results
The promo has accrued over 8k views across Jeem Life’s YouTube channel, website and social media channels.
Storyboard
Stills
From the final video.
Social carousel
Designed for sharing on Instagram. I also designed a larger PDF version that was offered to followers as a free download.
